Agriculture is embedded into the very core of Uganda’s existence. The nature of the land means it must be tilled. The tropical climate, with rivers, lakes, abundant rainfall and equally abundant sunshine make the land productive.
Besides, the people need to eat and most importantly, agricultural products are the largest contributor to our GDP, further placing agriculture at the helm of the economy. As such, it is an important aspect that out to be carried on, and improved. In steps Bushrah Namirimu, a TV personality working at redefining agriculture among young people and a past winner of our 2011 Media and Journalism Award.
Bushrah is a full scale media personality. She earned herself a Bachelors degree in Journalism and Communication from Makerere University, before proceeding to practice her profession. So far, she has yielded five years of experience in news reporting and anchoring, and earned herself her own TV show on NBS TV, one of Uganda’s most remarkable television stations. It is this show that has made her stand out further as a young achiever.
Known as the “Agri-business Show”, the program identifies and acknowledges the works of farmers who have made a catch out of agriculture. Most of them have regular day jobs, but still manage to strike a splendid balance between office and farm, reaping huge from both.
“My initiative is to change the wrong perception some people especially the educated youth have towards agriculture (they regard it as a dirty job). Also to remind Ugandans that Agriculture is the largest contributor to our country’s GDP but also without food, death crisis is bound to happen” Bushrah says about her show.
The most richest aspect of the show has been identifying the new techniques in farming that many young people could employ to tap into agriculture’s limitless benefits.
“On the 30th of January 2017 on the Agri-Business show, I featured the Chain type of farming where Dr Emma Naluyima boasts of a 1 acre piece of land that has a number of agriculture activities including piggery, poultry, a banana plantation as well as a fish pond” she remembers.
The same show got to host Serubiri Uhuru, a professional chemist who took on rabbit farming, Matthias Kirungi who works in insurance and also mans a passion fruit farm, and Tony Magala, a banker-cum-poultry farmer. Bushrah, a holder of the Young Achievers Award for Media and Journalism Excellence for the year 2013 believes that many youth are already getting inspired.
“A lot of youths have been inspired by other youths we have so far hosted. The show it self was the nominee’s idea to accord enough time for Agriculture and make people understand its importance” she adds.
Much as Agriculture is the greatest source of income and livelihood for many Ugandans, it is perceived as not the most exciting to report on. Journalists like Bushra who have nonetheless made an effort to change this mindset, and found a way of inspiring other young people. True journalism is about having the brain and skill to make casual exciting in how you report about it, and Bushra is satisfactorily doing.